Customer retention rates vary across all industries. You’ll find it depends on the competitive environment that your business is in and how easily customers can switch from what you offer to someone else. Are you indispensable? That is why it is so important to find ways you can improve customer retention and make sure that
What recession means for me and my business is a question that has been on a lot of people's minds lately. It seems like every day, the news is talking about another company that has filed for bankruptcy or that has laid off workers. So what does this mean for the average person or business
No one can deny that sales are the most important thing for any business - both large and small. However, in a time when the economy is uncertain and business owners might be reluctant to invest in new strategies, it's more important than ever to understand how can marketing improve profitability. In this blog post,
We tell stories every day. Whether you're simply relaying our day to a loved one, or promoting your company to a potential client - it's all about how we tell it. Some of us might be better than others, we can't all be public speakers after all. But it is a skill you can improve
Defining your buyer persona (also known as a customer persona) is the key to creating engaging content that will directly target the right audience for your business. It's easy to get lost while tracking your outreach or engagement, so developing a buyer persona will help keep you on track and clearly see what your audience
A business plan is a crucial document that sees you outlining your vision for the future and detailing the strategies that will enable you to achieve this. Simply put, it is a roadmap towards success. You'll be forced to clarify your ideas and understand the financial demands associated with launching your start-up - turning it
Marketing is often overlooked when it comes to business strategy coaching; it's easy to focus on business growth and only focus on operations or sales. But, marketing is vital for business success otherwise how can you be visible to your potential customers? If your brand isn't reaching your target audience, you can't expect to grow
Marketing is crucial for growth, in recent years companies have had to significantly develop their marketing efforts to adapt to this digital marketing era. But, many business owners have struggled to keep up with the competition. So, what does a business coach do for your marketing? An effective coach will have the experience and expertise
Business growth is challenging. Whether you are the owner of a new start-up looking to expand and build your audience or an established brand but have hit a plateau, it's essential you continue experimenting with new marketing strategies for business development. For many, marketing is an afterthought; however, it provides a vital basis that will
As a business coach and mentor, I've worked with a variety of different businesses over the years. And, whilst each understood the importance of having a clear, defined brand few could actually build up this solid, stable reputation. Your brand is what you portray to your audience - it's one of your most valuable assets,
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