Writing A Business Plan: Where Do Sales And Marketing Feature?

A business plan is a crucial document that sees you outlining your vision for the future and detailing the strategies that will enable you to achieve this. Simply put, it is a roadmap towards success. You'll be forced to clarify your ideas and understand the financial demands associated with launching your start-up - turning it

Writing A Business Plan: Where Do Sales And Marketing Feature?2022-07-13T10:13:38+00:00

Understanding The Customer Journey And How It Drives Business Growth

The customer journey, at its heart, is a very simple tool that every business should be utilising. At a basic level, it allows you to understand the steps your customers go through when engaging with your company, whether you offer a product, experience or service. The more touchpoints you have with your customers, the better

Understanding The Customer Journey And How It Drives Business Growth2022-07-13T11:17:40+00:00

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